Event: Cleaning The Beaches With Ecover & SisterMAG

Event: Cleaning The Beaches With Ecover & SisterMAG
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In the year 2050, there will be more plastic in our oceans than fish.


IF we continue polluting our rivers, lakes, and beaches like this.


I was invited by Ecover & SisterMAG to learn about plastic in our oceans, which has become a global issue. Bloggers and influencers with different interests from food to fashion were brought together to be educated about an important topic that concerns each of us equally.


The organization “Surfrider” welcomed us at a beautiful, clean beach at the North German seaside. Clean, because they regularly stroll the beaches to pick up plastic and other waste visitors drop. Most of the plastic, however, is washed ashore after a long journey through national and international rivers, and the Baltic Sea.


North German beach

Photo credit for all pictures: Timo Roth


“Compared to other countries, the situation at German beaches is not so severe”, one of Surfrider’s employees told us. Their presence at the Baltic beaches mostly creates awareness for the topic and inspires the visitors to be more mindful with their garbage. Other countries, however, have a serious problem with waste pollution on their beaches. About half of the plastic in Planet Earth’s oceans originates in Asia. Some studies suggest that a shocking 86% of all plastic in the oceans comes from Asian rivers.


Several million TONS of plastic enter our rivers every year. The question is – what can we do with all that plastic?


The company Ecover found a solution. They developed an “ocean plastic bottle” made from 50% ocean plastic and 50% recycled plastic. The new Ocean Bottle will be in store this month (October 2017) as a limited edition dishwashing detergent. The plastic used for these bottles is washed up from the ocean and collected at the beaches of Rio de Janeiro.



Ecover is planning to take its engagement even further:

Until 2018 they want to introduce a new bottle made from 100% recycled plastic for its main washing-up liquid range.

Until 2020 all their bottles shall be manufactured from recycled plastic only.

Since 2012 most of their bottles are composed of 75% plant-based plastic derived from sugarcane and 25% recycled plastic.


In other words: If you purchase an Ecover product, you contribute to research and development of more environment-friendly household products AND a global beach cleanup. Ecover pays the locals for collecting waste at beaches all over the world and uses the plastic for their products.


It was a great feeling to help Surfrider clean up the beach for a couple of hours.



After the cleanup, we were taken to an authentic North German sailing ship to continue our day with a presentation about Ecover, the extremely dedicated organization “Viva con Agua”, a joint dinner, and a dishwashing contest, where we could finally try the “ocean bottle” ourselves. I was surprised at how little you had to use to properly clean a whole bucket of dishes.


Matching the overall environmental theme of the day, we were served vegan food throughout the day. The vegan diet has by far the smallest ecological footprint of all diets. It was a relief for me to find out there were so many vegans among the fellow bloggers and influencers. After all, many young people look up to these personalities, so I think we should lead with a good example.


Nobody is perfect, but each of us should at least try to continuously work on themselves. What I learned for myself? Even small efforts, done collectively, can change the world. One step at a time, I am going to switch to environment-friendly detergents in my kitchen & bathroom.



My conclusion: A wonderful product, amazing people behind, and a beautiful day.


I learned so much and collected so many valuable experiences that day. We all want to have a positive impact on the planet but often we don’t really know how to. Every time we purchase a product, we support the company’s ethics. Each buying decision releases a chain of effects – positive or negative. I am so grateful to have been introduced to Ecover because I can identify with this company so much. With our purchasing power, collectively, we can make a huge positive change in this world!


THANK YOU, Ecover & SisterMAG for having me. I feel truly enriched.



  1. Laura Ellen
    October 16, 2017 / 7:31 pm

    Thanks for the reminder that those we give our money to will thrive. I want to support companies that are ethical and care about our environment. We can each make a difference!

    • October 18, 2017 / 9:29 am

      I’m happy you agree with my message Laura. Thanks for stopping by! xx

  2. October 24, 2017 / 7:24 pm

    Ich fand das so eine tolle Aktion, hab das Ganze so gerne mitverfolgt in euren Stories! Dieses Thema liegt mir total am Herzen…

    • October 25, 2017 / 8:14 am

      Huhu Anina, danke für den lieben Kommentar. Ich denke in dem wir das Thema beleuchtet, tut sich schon einiges auf der Welt. Liebe Grüße xx

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